Language: English
Short Description: This assessment-rich marketing and business management program is designed for anyone who wants to pursue a career in marketing and business management and has zero experience in the field. There are a lot of business management and marketing concepts and techniques. Therefore, this program incorporates a variety of assessment materials you can use to review these concepts and techniques.
This interactive marketing and business management program will introduceyou to four vital operations you must perform to successfully manage a company, its employees, and its assets. These include:
1. Planning
2. Leading
3. Organizing
4. Controlling
There’s a lot that’s covered in this program. So, you can expect to learn:
• The role of social responsibility and ethics in the business environment
• The crucial strategies, issues, and tools used in business operations
• How a business is organized and structured
The information above is only a sneak peek into what this program has to offer its students. By completing this program, you can learn how to make professional opportunities for yourself. Also, the various material in this course will help you practice what you’ve learned before you step into the professional sphere.
Instructor Description: Though this program is a self-paced program it is supported by an educational mentor. Educational mentors are subject matter experts who have years of experience in their field as well as the necessary educational training and credentials to work as an expert. The mentor is available to answer any questions a learner may have including questions on course content, course material, certifications, and even industry questions. Mentors also monitor the progress of learners to ensure training retention and program advancement. In eLearning, motivation is a key tool to success. Because of this, mentors provide encouraging comments, feedback, and coaching to motivate learners throughout the duration of the program to support completion and success!
Certification: American Academy of Professional Coders
Requirements
All required reference materials are provided with this program. Technical requirements:
Internet Connection
• Broadband or High-Speed (DSL, Cable, Wireless)
Hardware Requirements
• Processor - 2GHz Processor or Higher
• Memory - 1 GB RAM Minimum Recommended
Software Requirements
• Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher
• Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
• Internet Browsers - Google Chrome is highly recommended
• Cookies MUST be enabled
• Pop-ups MUST be allowed (Pop-up Blocker disabled)
• Adobe PDF Reader
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Lesson 1
Business Management
Module 1: History of Management
• Management Functions
• Managerial Roles
• Kinds of Managers
• Mistakes Managers Make
• Origins of Management
• Scientific Management
• Bureaucratic and Administrative Management
• Human Relations Management
Module 2: Organizational Environments and Responsibilities
• Changing Environments
• General Environment
• Specific Environment
• Organizational Cultures
• Workplace Deviance
• Influences on Ethical Decision Making
• To Whom Are Organizations Socially Responsible?
• Social Responsibility and Economic Performance
Module 3: Planning and Organizational Strategy
• Benefits and Pitfalls of Planning
• How to Make a Plan That Works
• Steps and Limits to Rational Decision Making
• Sustainable Competitive Advantage
• Strategy-Making Process
• Corporate & Industry Level Strategies
• Firm-Level Strategies
Module 4: Innovation and Global Management
• Why Innovation Matters
• Managing Innovation
• Managing Change
• Global Business, Trade Rules, and Trade Agreements
• Forms for Global Business
• Finding the Best Business Climate
• Becoming Aware of Cultural Differences
Module 5: Designing Adaptive Organizations and Managing Teams
• Departmentalization
• Organizational Authority
• Job Design
• Interorganizational & Interorganizational Processes
• The Good & Bad of Using Teams
• Kinds of Teams
• Work Team Characteristics
• Enhancing Work Team Effectiveness
Module 6: Human Resource Systems, Individuals and Diverse Workforce
• Employment Legislation
• Recruiting
• Selecting
• Training
• Performance Appraisal
• Compensation & Employee Separation
• Surface-Level Diversity
• Deep-Level Diversity
• Managing Diversity
Module 7: Motivation and Leadership
• Basics of Motivation
• Equity Theory
• Expectancy, Reinforcement, & Goal-Setting Theories
• Leaders Vs. Managers
• Who Leaders Are and What Leaders Do
• Path-Goal Theory
• Normative Decision Theory
• Visionary Leadership
Module 8: Managing Communication and Control
• Perception and Communication Problems
• Kinds of Communication
• Managing One-on-One Communication
• Managing Organization Wide Communication
• The Control Process
• Control Methods
• What to Control?
Module 9: Managing Information, Service, and Operations
• Strategic Importance of Information
• Characteristics and Costs of Useful Information
• Capturing, Processing, and Protecting Information
• Accessing and Sharing Information and Knowledge
• Productivity
• Quality
• Service Operations
• Manufacturing Operations
• Inventory
Certificate in Business Communication
• Communicating Collaboratively
• Effective Business Writing
• Effective Emails, Memos, and Letters
• Effective Presentations
• Effective Public Speaking
Global Business Management
• Mission and Vision
• Global Business Plan
• Research
• Cultural, Legal, Political, and Regulatory Differences
• Technology
Innovation in Teams and Organizations
• Outline the key factors for an innovative organization
• Discuss the barriers to innovation
• Explain the differences between incremental, semi-radical, and radical innovation
• Describe internal innovation tools such as idea champions, idea incubators, new venture teams and skunk works
• Explain the process of moving from idea to commercialization
• Discuss the issues surrounding innovation in the public sector
An Overview of Marketing
• Define marketing and the marketing concept
• Understand the marketing process
• Explain the uses of the marketing mix (the Four Ps)
• Explore the relationship between marketing and strategic planning
• Understand customer value, customer satisfaction, and the importance of loyalty
• Discuss the role of ethics in marketing
• Describe the marketing planning process
• Understand how marketing information and market research is gathered, analyzed, and used
• Describe how target markets are identified and pursued
• Understand product marketing, including new product development
• Discuss the marketing issues involved in establishing the promotional mix and in setting prices
• Understand the key issues in placement and distribution planning
Certificate in Digital Marketing
• Digital Marketing Strategy
• Content Marketing
• Social Media Marketing
• Marketing Automation
• Web Analytics
• Search Engine Optimization (SEO)
• Paid Search/Pay Per Click Advertising (PPC)
• Mobile Marketing
• Conversion Rate Optimization
Global Marketing
• External Environment
• SWOT Analysis
• Market Research
• Marketing Plan and Budget
• Competitor Analysis
Google Analytics
• Understand the practice of Web Analytics and how Google Analytics is used as a tool in this field
• Describe the basic concepts behind Google Analytics including metrics, dimensions, and goal-tracking
• Know how to set up a Google Analytics Account and the tracking code that pulls data from websites and applications
• Understand organizational goals for analytics, visitors, goals, and goal values
• Analyze website traffic reports and compare data for marketing and sales purposes
• Describe the differences between dimensions and metrics and how they are used to analyze web traffic
• Create Google Analytics' Audience, Acquisition, Behavior, and Conversions reports and translate data from those reports into actionable plans
• Discuss the average session duration, bounce rate, pages per session, page views, and how each plays a role in a digital measurement plan
• Understand how views, filters, and segmentations work in digital analytics
• Describe SEO and how it impacts web traffic
• Explain how to use Google Analytics for Ecommerce, B2B, and content publishing
Introduction to Project Management
• Introduction and Overview
• Teams and Leadership
• Project Communication
• Stakeholder Management
• The Basics of Project Management
• Scope and Requirements
• Developmental Methodologies
• Effective Budgets and Schedules
• Project Performance
• Change Management
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